• Alex de Jong

What's your purpose?

When did you last consider the purpose behind your communication?

A humorous speech has a different purpose to a stand up comedy set.

A sales pitch has a different purpose to a eulogy at a funeral.

A quarterly financial planning meeting in your company has a different purpose to a drink and date with someone you met over Tinder.

When spelled out... these differences might seem obvious.

Yet the purpose isn't often spelled out, it's not considered, which leads to vague, unstructured communication without clear goal alignment.

How often do you consider the underlying purpose behind your communication?

Before your presentation...

Before your meeting...

Before your date...

...or only after you've left the room and stepped off stage?

If you want to speak purposefully, with purpose, for a purpose, then spend time before speak considering your purpose.